Victoria Heckstall

Hampton Roads, Virginia based digital marketing and small business writer with 6+ years of experience. Want to work together? I’d love to hear from you.

Home Business Magazine

How to Ensure Your Startup Is a Success

Making the decision to start a business is going to be one of the most exciting times of your life. You go in with a strong feeling that you have the next big thing to offer and you eat, breathe, and sleep getting your startup off the ground. For some, growing a startup into a successful business is very easy. But, for others, it can turn out to be more work than sticking to a nine to five job. The good news is there are some things that you can do to ensure your startup is a success.
Home Business Mag

The Dos and Don'ts of Growing a Startup

Have you ever wondered why some startups seem to grow quickly while others don’t? Are you often surprised when you come across a startup that has been around for months, but despite having an innovative idea few people seem to know about them? This all boils down to some startups knowing what to do and what not to do and others going about growing their startups all wrong. The good news is, it’s never too late to turn the growth of your startup around.

How to Create a Successful Startup If You Don’t Have Leadership Skills

What’s the most important ingredient in building a successful startup? You might get a lot of answers, but the one you’ll see most often is leadership. When you’re just getting your business online you need leadership. But many guides like this talk about leadership as if every entrepreneur has it. That’s just not true. So, what should you do if you don’t have any leadership skills? First-time entrepreneurs often say they don’t have any leadership skills. But think about your path in life and

Family & Friend Funded Startups: Best or Worst Idea Ever? – Startup Today

Starting a business for the first time is both exciting and exhausting because there are many problems that can arise. Getting your dream off of paper and into the starting phases requires a lot of work, a lot of planning and a lot of deciding who you want to be part of your new startup. Friends and family are those that you are supposed to be able to trust, and vice versa. There are both pros and cons of asking those close to you for startup funding. The good, bad and ugly are discussed briefly
Business 2 Community

Religion & Business: Can It Affect Your Profits?

Mixing religious and business isn’t uncommon as you may think in the US. There are many who believe that it’s essential to mix religion and business because they want to express their faith. You may have thought that a limited liability company is a smart move and you want to bring your personal faith into the product. But can it come to affect your profits? Sometimes you may decide that you want your products and services to include your religion. Sometimes this can be a blessing because the

Experience Over Goods: The Millennial Shift in Spending

Millennials are taking center stage. They are now making up the majority of the workforce in both the U.S. and Canada, according to recent studies. For businesses, this has marked a big shift. CEOs are wondering why sales are down and why they are still relying on the older generations to meet their financial targets. Attracting Millennial buyers is the next great challenge of companies today. And that’s because Millennials are prioritizing the experience over what they are actually getting.

Startups to Watch for: The Up & Comers - Tweak Your Biz

There are many startups that are set to become big this year. They are preparing their landing pages, looking for investors, and making their first sales. This guide has compiled a range of startups from a number of industries that have shown the early signs of success this year. Which of these startups do you think has the biggest chance of success in the coming twelve months? The company Inverse was founded just last year in 2015. It’s part of a new generation of Bay Area startups that have

Clean It Up: Organization Tips to Make Your Space More Productive

Productivity in the office is essential for all individuals in every company. Even a few minutes lost every day is going to add up over time. You can force yourself to work by giving yourself a shot of espresso, but this is only a temporary fix. To become more productive, you have to set up your space to be productive. This guide is going to show you how you can make your workspace more productive. Related Article: 11 Free Productivity Apps That Will End Your Work Day Much Earlier First of a
Business 2 Community

How to Choose the Best Phone Service Option for Your Business in 2017

Crystal clear voice quality and 99.9% uptime are just two of the characteristics you should expect from your phone service. Anything short of this is damaging to your business and could hurt your reputation in the eyes of your clients. That’s why you need to take care when it comes to choosing the best phone service. These are the things you need to look at when choosing between phone services for your business this coming year. Many phone service providers offer a variety of different service
Business 2 Community

5 Management Tools That Can Make Running a Business Easier

Running a business can feel like 90% of your time is dedicated to management. To give yourself fewer headaches and spend more of your time on the fun parts of business, you need to bring in some outside help. These five management tools are going to make running your business a thousand times easier. WorkETC is an integrated CRM platform with project management capabilities, billing, and a help desk. It’s designed to be a single cloud computing platform for the busy CEO. The main advantage is t
Business 2 Community

How to Get Your Sites SEO In Shape for the Holidays

The holiday season is a fantastic opportunity to take advantage of the increasing sales that hit practically every industry. People are in a good mood and they have money to spend. But your SEO must be in shape otherwise you’re not going to be able to take advantage of the holidays like you wanted to. So how do you get your site’s SEO ready for the holidays? Every brand should be ready for mobile now. If you’re not yet mobile friendly the chances are Google has already penalized you for it and
Tweak Your Bizz

How To Sell Worthless Products And Useless Services - Tweak Your Biz

It may seem counterproductive to sell a worthless product or a useless service but sometimes it’s necessary. Firstly, you have to define what a ‘useless’ product or service is. Sometimes it can be something that didn’t catch fire with your target audience the first time. Sometimes the market has moved on and you are left with a bunch of products and services you’re struggling to sell. So what do you do about it? You can still shift your inventory, but it requires you to think outside the box.

6 Apps Entrepreneurs Never Knew They Needed

Entrepreneurs are always on the go. The most powerful tool you have is your smartphone: The apps available can make your day easier and provide you with the inspiration needed to make a successful business. And not just by helping you during your nine to five. These are the top six apps that entrepreneurs can benefit the most from throughout all aspects of their lives. Well-being and health have become a huge part of what it means to be an entrepreneur. With great health, you can be more produc

6 Web Development Tools You Can Use to Close Deals Faster

As a web development company, you need to make sure you’re always focused on quality. This can be achieved by using a set of tools that are tailored to your particular business. The same tools can also be used to meet goals in areas that you may be lacking in. It is crucial that you select the right tools. They need to enable you to achieve supreme authority in your industry, and will make you stand out among your competitors. Here are seven essential web development tools that can help your co

6 Big Differences Between a President and a CEO

The president and the CEO are two different positions within a company. Some smaller companies may even have the same person in both positions, although they’ll only use a single title. If you want to grow your company fast you need to start by knowing the differences between a president and a CEO. This guide is going to introduce you to the main differences between the two. Some people believe that the president is the highest position in the company. It’s actually the other way around. The C
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