Victoria Heckstall

Hampton Roads, Virginia based digital marketing and small business writer with 6+ years of experience. Want to work together? I’d love to hear from you.

Home Business Magazine

How to Ensure Your Startup Is a Success

Making the decision to start a business is going to be one of the most exciting times of your life. You go in with a strong feeling that you have the next big thing to offer and you eat, breathe, and sleep getting your startup off the ground. For some, growing a startup into a successful business is very easy. But, for others, it can turn out to be more work than sticking to a nine to five job. The good news is there are some things that you can do to ensure your startup is a success.
Home Business Mag

The Dos and Don'ts of Growing a Startup

Have you ever wondered why some startups seem to grow quickly while others don’t? Are you often surprised when you come across a startup that has been around for months, but despite having an innovative idea few people seem to know about them? This all boils down to some startups knowing what to do and what not to do and others going about growing their startups all wrong. The good news is, it’s never too late to turn the growth of your startup around.

How to Create a Successful Startup If You Don’t Have Leadership Skills

What’s the most important ingredient in building a successful startup? You might get a lot of answers, but the one you’ll see most often is leadership. When you’re just getting your business online you need leadership. But many guides like this talk about leadership as if every entrepreneur has it. That’s just not true. So, what should you do if you don’t have any leadership skills? First-time entrepreneurs often say they don’t have any leadership skills. But think about your path in life and

Family & Friend Funded Startups: Best or Worst Idea Ever? – Startup Today

Starting a business for the first time is both exciting and exhausting because there are many problems that can arise. Getting your dream off of paper and into the starting phases requires a lot of work, a lot of planning and a lot of deciding who you want to be part of your new startup. Friends and family are those that you are supposed to be able to trust, and vice versa. There are both pros and cons of asking those close to you for startup funding. The good, bad and ugly are discussed briefly
Business 2 Community

Religion & Business: Can It Affect Your Profits?

Mixing religious and business isn’t uncommon as you may think in the US. There are many who believe that it’s essential to mix religion and business because they want to express their faith. You may have thought that a limited liability company is a smart move and you want to bring your personal faith into the product. But can it come to affect your profits? Sometimes you may decide that you want your products and services to include your religion. Sometimes this can be a blessing because the

Experience Over Goods: The Millennial Shift in Spending

Millennials are taking center stage. They are now making up the majority of the workforce in both the U.S. and Canada, according to recent studies. For businesses, this has marked a big shift. CEOs are wondering why sales are down and why they are still relying on the older generations to meet their financial targets. Attracting Millennial buyers is the next great challenge of companies today. And that’s because Millennials are prioritizing the experience over what they are actually getting.
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