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5 Reasons You Should Have Real Photos on Your Business Website

Published on 2nd August 2018

When building your business website, you need to make sure that you have real photos on it.

There are lots of reasons behind it, but they can be boiled down to transparency, authenticity, and SEO. Let’s look at why you should have business photos on your website.

Stock Photos Make It Look Like You Have Something to Hide

Do you have something to hide?

If not, you need to remember that stock photos make it look like you have something to hide. In one study, 73% of consumers said they are willing to pay more for total transparency. Keep that in mind and opt for full transparency.

For new businesses, this is even more important. Newer businesses without any reputation look like scam sites when it’s not clear who’s running the company.

It Helps Customers Humanize You

Humanization is the first step to personalization. It’s one way you can make an impact. Only 91% of top tier companies say they’re highly effective at personalization.

One way you can begin humanizing the company and not looking like another faceless company is to put real photos on your company site.

It allows you to brand yourself as the leader of that new company and it says to customers that you’re a real person.

You’re creating an authentic brand.

People Respond Better to Authentic Photos

It’s a fact that people respond better to authenticity in a company. We mentioned earlier that people are willing to pay more for a product if it comes from an authentic company.

And the reality is 75% of people believe that companies are neither credible nor authentic in the slightest. This should scare any business owner.

So now you know that people are willing to pay more for authenticity and the general view is that business isn’t authentic.

It should tell you how important it is to have authentic photos on your site.

If You’re Going to Spend Money on Stock Photos You Just as Well Hire a Professional Photographer

Quite frankly, it doesn’t make sense economically to opt for stock photos. You’ll pay as much for a photographer as you will for permanent usage of stock photos or a subscription to a stock photo site – if not more.

In some cases, stock photo licenses that stipulate only you can use that photo are more expensive than an afternoon with a professional photographer.

Permanent stock photo licenses can run into hundreds of dollars for a single image. Multiply this by every member of your team and you’ll spend more than simply calling upon the services of the professional photographer.

The professional photographer D. Scott Carruthers backs this up. He says that professional photography sessions have never been more affordable than they are right now.

Images Help You Get Found on the Web

Unique images nobody else can create also helps with your SEO. You want people to come across your photo when they search your company name.

Improve your personal brand and the brand of your company by using images of yourself.

In time, the value of that image for Google will only grow alongside your business.

Last Word – Get Some Real Photos on Your Business Website Today

You risk losing potential customers if you opt for the stock photography route. It doesn’t have to cost a lot to get professional photos.

Hire a professional photographer today and watch your business’s chances of success improve immensely.

Do you believe that real business images are the right choice for your business?



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